When you hear the name Money Kicks, what comes to mind? A Dubai billionaire’s son flaunting supercars? Or a savvy entrepreneur turning a viral personality into a global business empire? For Rashed Belhasa, the reality is both — and his ventures prove he’s more than just a rich kid with a famous father.
From YouTube Sensation to Serial Entrepreneur
Rashed didn’t just inherit his wealth; he built his own path. He launched his Money Kicks YouTube channel at just 13, sharing his luxury lifestyle to millions. But he quickly realized that viral fame could be monetized. In a 2017 BBC interview, he explained, “Money Kicks is my name on social media. And me, I really love money too and I love kicks. So, Money Kicks”.
The Money Kicks Clothing Brand
One of his earliest ventures was launching his own Money Kicks clothing line. Designed to connect with his fans, the brand became a natural extension of his online persona. Beyond his own label, he also launched a successful backpack collection in collaboration with the streetwear giant Sprayground — a partnership that bridged his love for fashion with his influencer reach. His online store, which sells bags, shirts, and more, turned his name into a shopping destination.
Strategic Collaborations & Digital Products
What sets Money Kicks’ ventures apart is how seamlessly he integrates digital and physical products. His business model relies on his massive social media audience to drive sales. Whether it’s a new clothing drop or a limited-edition backpack, each launch is a media event. This has earned him recognition as the “Youngest Influencer of the Middle East” in 2017.
The Financial Picture
While some sources estimate his personal net worth at around $3-4 million from his digital ventures and brand deals, his family’s fortune is valued at billions. However, Rashed insists he wants to create his own fortune, stepping out from the shadow of his billionaire father, Saif Ahmed Belhasa.
Money Kicks’ ventures aren’t just about selling products; they’re about building a lifestyle brand that resonates across the globe. From his clothing line to his digital empire, every move he makes is a calculated step toward financial independence. For fans, his website is more than a store — it’s a portal into the world of the UAE’s most famous young entrepreneur.